A multibrand luxury fashion retailer brings together several established design houses under one roof, rather than selling a single label exclusively. Savannahs operates this way from its address on Birger Jarlsgatan in Stockholm, presenting ready-to-wear, shoes, bags, and accessories from a defined group of designers. The following sections explain what that curated model looks like in practice and which houses anchor the assortment.
What Defines a Multibrand Luxury Fashion Retailer
A retailer is distinguished by the fact that it does not design or manufacture its own collections. Instead, it selects pieces from multiple independent houses and presents them together as a single edit. Savannahs describes its own assortment as a curated edit of designer fashion, shoes, and bags, which places the emphasis on selection rather than production. That curatorial role is what separates this kind of retailer from a single-brand flagship store.
Because the retailer is not tied to one house, the range can span clothing, footwear, bags, and accessories from several designers at once. Savannahs lists clothing, shoes, bags, and accessories as its four main categories, with further divisions such as coats, knitwear, jeans, boots, pumps, totes, and small leather goods. This structure lets a visitor compare pieces across designers within the same category instead of browsing a single label’s full line.
The Row, Alaïa, Phoebe Philo and Christian Louboutin: Savannahs’ Core Designer Partners
Savannahs names The Row, Alaïa, Phoebe Philo, and Christian Louboutin as its core designer partners, alongside additional names such as Ferragamo, Amina Muaddi, and Herbert Levine. The Row appears across clothing, shoes, and bags, including the Eileen tote in black grained calfskin with tubular top handles and a removable leather tablet case secured by concealed magnets. Alaïa is represented in bags such as the Le Teckel and Le Coeur styles, the latter shaped as the house’s signature three-dimensional heart in calf hair.
Phoebe Philo’s collection sits within the same curated structure, covering clothing, bags, and accessories such as the Half Cruise sunglasses in black acetate. Christian Louboutin contributes an extensive footwear offering, from the Miss Z pump family to the Jane ankle boot and Dianouchette boot. This combination of houses gives the multibrand luxury fashion retailer format a recognisable identity built around a short, consistent list of names rather than a sprawling catalogue.
Ready-to-Wear at Savannahs: Clothing, Knitwear and Tailoring from Leading Houses
The clothing section at Savannahs covers coats, dresses, jackets, jeans, knitwear, shirts, skirts, tops, and trousers. The Row supplies several of these pieces directly, including the Ludao grey shirt in cotton and silk poplin with a relaxed fit and chest patch pocket. The Imma off-white jeans, also from The Row, use a cotton denim construction with a mid-rise waist and tapered leg.
Knitwear is represented by The Row’s Poesis taupe cashmere v-neck sweater, made from cashmere with a ribbed neckline and a relaxed, exaggerated v-neckline fit. The Ophelia grey wool cashmere sweater, also from The Row, extends that knitwear presence further within the designers collection. The Row’s Bamira coat, a double-faced wool design, extends the same house’s clothing range into outerwear as well.
Shoes and Footwear: From Loafers to Heels Across the Designer Roster
Footwear at Savannahs spans boots, flats, heels, loafers, mules, pumps, sandals, slides, slingbacks, and sneakers. The Row’s Soft Loafer Two comes in black and brown eelskin leather with a hand-painted leather sole and a heel height of 2.5 cm. The same house offers the Soft Moccasin Two in brown suede with an oval toe and topstitched front detailing.
Christian Louboutin’s shoe offering centres on the Miss Z line, which appears as pumps, ankle boots, and slingback sandals, typically set on an 80 mm or 100 mm stiletto heel with the house’s Everlasting Red sole coating. The La Pigalle 100 pump adds a sharply pointed toe and a low-cut vamp in black patent calf leather. Sandals extend to Alaïa’s Infradito and Tong styles and Herbert Levine’s Homebody slide, broadening the footwear range beyond heels alone.
- The Row covers ready-to-wear, loafers, boots, and structured bags including the Eileen and Marlo totes.
- Alaïa focuses on leather bags such as Le Teckel and Le Coeur, along with sandals and mules.
- Phoebe Philo offers clothing, the Gig shoulder bag, the Paper tote, and acetate sunglasses.
- Christian Louboutin supplies an extensive pump, sandal, boot, and tote range built around its signature red sole.
- Ferragamo, Amina Muaddi, and Herbert Levine add further bags and sandal styles to the designers collection.
Bags and Leather Goods: Structured Totes, Crossbodies and Shoulder Styles
The bag category at Savannahs is organised into shoulder bags, cross-body bags, tote bags, clutch bags, mini bags, and backpacks. The Row’s Eileen tote measures L38 x W13 x H26 cm with a 23 cm handle drop, and its Agnes and Marlo bags extend the same structured leather approach within the house. Its flat base and lambskin leather lining round out the construction of the Eileen style specifically.
Phoebe Philo’s Gig medium shoulder bag comes in dark navy suede with a softly structured silhouette, while the Paper tote uses leather folded into a paper-inspired shape. Alaïa’s Le Teckel bag, offered in black leather or light brown suede, includes extended shoulder straps and a two-way zip closure, delivered with a small interior mirror. Christian Louboutin’s Bettina small tote, in reversed calf leather, adds a gold-tone front detail and a detachable snap-fastening pouch.
Savannahs’ Approach to Curated Selection and In-Store Experience
Savannahs welcomes clients by appointment from Monday through Friday at its Stockholm address on Birger Jarlsgatan. The brand describes this as allowing a more considered, personal experience, with dedicated time to explore the curated selection of ready-to-wear, shoes, handbags, and accessories. That appointment structure applies to the physical store rather than the online listings, which remain browsable at any time.
This approach reflects how a multibrand luxury fashion retailer typically positions itself relative to single-brand boutiques. Instead of one house’s full seasonal line, the floor space is shared across several designers, so the appointment format gives visitors focused time with a mixed, cross-house selection. The online storefront mirrors that same structure, organising clothing, shoes, bags, and accessories by designer and by product type.
The designer roster and category breakdown together point to a retailer built around selection rather than a single house’s collection. That curatorial focus is the defining trait of a multibrand luxury fashion retailer, and it shapes both the appointment format and the product grid itself.